DEFRA - Prepare. Act. Survive.

We wanted to capture the raw risk that comes with being unprepared for a flood. But naturally, DEFRA didn’t have a spare semi-detached new build lying around.

So to make their big ambition a reality, we went small. By flooding a doll’s house and shooting it as if it were life-sized, homeowners saw first-hand that while flooding may be a rare disaster, it’s never worth the risk.